Walking into HarbourFront Centre on the first day of the Singapore Kidpreneurs Bazaar 2026, you could feel the buzz immediately. Rows of colourful booths lined the atrium, each manned by children, some as young as five, and their parents, brimming with energy and ideas. From handmade crafts to eco‑friendly products, the atmosphere was a space where youthful creativity met the hustle of seasoned entrepreneurs.
Beyond the novelty of kids and their parents running their own stalls, what stood out was the confidence with which they pitched their products, both on and off stage. The Singapore Kidpreneurs Bazaar featured a Pitch Tank, where four judges listened for hours as the Kidpreneurs, some as young as 5 years old, explained their businesses and answered the judges’ questions.
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Pitch Tank
With 50 booths at this year’s Kidpreneurs Bazaar, the Pitch Tank on Day 1 involved almost 20 groups of Kidpreneurs patiently waiting their turn to speak to the four judges, made up of Vanessa Ong, founder of MamaShop and Gernise Global, Ee Ling Lim, Co-Founder and CEO of Wavesparks, Andy Ng, representing ACCA, and Cassandra Ong, founder of OtterHalf.
#1 Ruiqi
Very early on, Ruiqi aka Weggi from WeggiLees impressed with his confidence and charm. He shared fearlessly about his 3D-printed flexible toys, and how he designed each one himself. When the judges asked what he planned to do with the money he earned, his quick witted answer was “Buy more filaments and get more employees!”
#2 Maddy And Ella
Not all the businesses involved crafts designed by the Kidpreneurs. Some business models were brilliant and deceptively simple, such as the Snack Grab by sisters Maddy and Ella, who cleverly pitched a fun way to buy snacks at age-dependent prices, with adults paying more than kids because their hand sizes were larger. Though they initially relied on a script, they became more confident by the time they had to answer the judges’ questions.
#3 Emma And Christabel
One could imagine that having to wait for over an hour to pitch would be both exhausting and draining, and that engaging the judges would be tougher after they had heard almost 20 pitches. Not so for Emma and Christabel, from Magic Makers Creations, who despite going on last, pitched with such enthusiasm and confidence, you’d think they had gone on first. Carrying on stage their preserved flowers, and handmade coasters and bracelets, they were quick to answer the judges’ questions about their choice of products, having already done their share of consumer research among their friends.
Kudos once again to the four judges who were equally encouraging to the participants, but also incisive and challenging with their questions! I felt maintaining that sense of relevance showed the Kidpreneurs they were being taken seriously, and this gave many of them the confidence to push their business model.
Of course, I would be remiss to ignore how much having the parents and other family members of the Kidpreneurs hovering nearby helped. While their presence undoubtedly gave the young entrepreneurs confidence, it was clear the spotlight belonged to the young Kidpreneurs themselves.
#4 Element Rush
Among the booths and products that stood out to me, perhaps the one closest to my board gamer interests was Element Rush, designed by brothers Malcolm and Magnus. The game is designed to be played in 10 minutes or less, and encourages themes of co-operation and sportsmanship. For the Singapore Kidpreneurs Bazaar, the family sourced game pieces online, and younger brother Magnus was very enthusiastic about describing how the game worked to me.
#5 Eco Boss
In a Bazaar full of AI generated artwork, it was nice to see a booth that just looked lovingly homemade. Eco Boss featured environmentally friendly products, but what was truly eye-catching was the colourful simplicity of a booth that was attractive to young and old alike, run by sisters Natalie and Emily.
#6 Hepi Crafter
Another product that caught my eye were the photo frames from Hepi Crafter, by Kidpreneur Sakinah. Although Sakinah’s original plan for the Bazaar was to resell some products that she really enjoyed using herself, she was encouraged by her mother and aunt to also include a product that she helped design and craft herself, and I’m glad she took their advice! The unique designs of the felt photo frames meant that each product was one-of-a-kind and I knew I had to get some for myself.
Read Also: What Children Can Learn From Running Their Own Mini-Business
#7 Magic Makers Creations
After hearing their impressive pitch, I had to drop by Emma and Christabel’s booth and see their products for myself. I had to admit that while many of the booths were selling products that appealed to younger buyers and their families, this was one of those that definitely appealed to me as an older buyer. The preserved flowerpots were so tastefully designed and beautifully arranged that I had to get two of them for my home.
An Annual Tradition That Will Hopefully Continue
The Singapore Kidpreneurs Bazaar is so much more than a single weekend event that happens every year. The opportunity to give children the chance to dream big, create unfettered and discover more about themselves is priceless in itself. And events like these are only possible with the tireless work of organiser Jolene Ang and sponsors including OCBC, Astria Consulting, ACCA, Simply Toys, Bluetree Education Learning Centre, myFirst, and Go!Mama.
Presenting sponsor OCBC even had a fun booth where the participants could challenge their reactions and win prizes.
With HarbourFront Centre’s imminent closure, the Singapore Kidpreneurs Bazaar is losing its traditional home. However, I hope it continues next year to give more opportunities to children and their families to bond in a uniquely challenging way.
