Meet two kid entrepreneur sibling teams: Siena Xin La Tona and Venezia Heng La Tona, and Oliver Lee and Elliot Lee.
At the Singapore Kidpreneurs Bazaar from 4 to 5 October 2025, they’ll be selling cinnamon rolls and pre-loved books and toys respectively.
And they won’t be the only kidpreneurs there: helming other stalls are more business boys and girls aged four to 16, who are just as eager to put their selling skills and resilience to the test.
Drop by the bazaar with your kids, and who knows? You might just ignite the entrepreneurial spark in them, too.
For now, let’s get to know Siena, Venezia, Oliver and Elliot—and their parents, who are leading the way by being entrepreneurs themselves.
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If you stroll along Singapore’s park connectors, you might come across a cinnamon roll stand run by Siena, aged nine, and her six-year-old sister, Venezia.
The girls have operated four of these stands over the last two years, with the cinnamon rolls supplied by Guilt Free Food—the bakery founded by their mum, Joyce Chung.
And now, these cinnamon roll sisters will be making their formal business debut at the bazaar.
“The girls already have a taste of how to run a business,” shares Joyce. “So, when I came across the Kidspreneur Bazaar, I thought, ‘Wow. This time, they’re not going to be alone.
They’re also going to see other kids in action. It’s a favourable environment for kids to learn from each other.’”
The Girls Are Seasoned Sellers
Siena and Venezia will bake the cinnamon rolls in the morning of the bazaar—no earlier. “They’re made of natural ingredients, so we don’t want them to spoil,” explains Siena.
Then, when they’ve reached their stall with their baked goods, the girls will get selling.
“My little sister holds up the sign. I say hi to the people, like, ‘Cinnamon buns! Great first thing in the morning!’” says Siena, sharing how they usually divide the responsibilities.
“If they come to our stall, I will go there and assist. Sometimes, when there are two people, my sister also helps with the cinnamon buns.”
Splitting Their Earnings Into “Save”, “Charity” And “Buy” Boxes
At the end of the day, the girls pay their supplier—their mum—for the rolls. The rest is their profit, which they split equally.
Half of their earnings go into a “Save” box containing their savings. The remaining half is then split equally between:
- A “Charity” box to be donated to charity, and
- A “Buy” box for saving up to buy “something I really, really want,” says Siena. For example, she previously saved for two years to buy a pair of Heelys wheeled shoes.
Mum’s Reflection: “Kids Absorb Stuff So Quickly”
As her daughters have racked up four cinnamon roll stands’ worth of selling experience, Joyce feels that they already have the basics of running a business down.
So, after her daughters attend the Singapore Kidpreneurs Bazaar’s entrepreneurship workshop, she feels confident that they’ll be able to ramp up preparations for their stall.
“It’s pretty amazing how kids absorb stuff so quickly,” Joyce says.
“They run their cinnamon stand, like, maybe once or twice a year. But every time they do it, they absorb new knowledge.”
Joyce shares that during the recent September school holidays, she was delayed in getting her cinnamon rolls to her Guilt Free Food pop-up at Sentosa. But while she was stuck in the kitchen, Venezia held the fort.
Venezia dished out sourdough cracker samples, telling people, “Hey, the cinnamon rolls only come in at 1.40 pm”. Then, when Joyce arrived with them, she saw Venezia holding a sign she made from a cardboard kitchen towel tube to let customers know the cinnamon rolls were here.
“I hadn’t told my daughters about the implications of missed opportunities, but they understood,” says Joyce. “And they did what they could to capture customers’ attention and not let the opportunity go.”
So, while Joyce felt guilty about her daughters spending their school holiday at her pop-up instead of enjoying their break, she was pleasantly surprised by how they made the most of it.
“They had fun. That makes me really happy,” she shares.
“I’m very proud of them.”
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Oliver And Elliot: Giving Pre-loved Items New Homes
While nine-year-old Oliver Lee and seven-year-old Elliot Lee were packing to move house, they discovered they had many books and toys they no longer read or play with.
These pre-loved items are still in good condition, so the brothers will be selling them at the bazaar to give them a new home.
“I came across the bazaar, and I thought it’d be a good learning experience for them to join and understand the difficulty in making money,” says the boys’ father, Lee Shao Rong, owner of salad chain Supergreen.
“They love to buy books and toys, and we have lots of them. They probably think selling them is easy, so the bazaar is an opportunity for them to experience engaging with customers and learn how selling really happens.”
Packing And Pricing Their Items
This is Oliver and Elliot’s first time selling things, and they’re excited about it. As Shao Rong shares, the brothers have been hard at work choosing what to sell.
For example, they intend to sell their copies of “Usborne Illustrated Stories from the Greek Myths” by Russell Punter and “The Golden Age of Adventures 50: Gaze of the Gorgon” by Tadatada.
The boys then pack the items into cartons (with their parents’ help) to keep them aside for the bazaar.
“After you put them in the pile, you just put more on the pile. And then, you continue putting [things] on the pile until it falls down. Then, you make another pile and make sure it doesn’t fall down,” says Oliver.
“We also write words on the box,” Elliot pipes up. “Like, ‘Books for selling’ and stuff. ‘Discount for this much for a few days,’ or something.”
“My sons have some ideas of, ‘Okay, buy one book is how much; buy two, you get them for cheaper; and buying three or four books is even cheaper,’” shares Shao Rong.
The Boys’ Plan? To Invest The Profits
During the bazaar, Shao Rong will help transport his sons’ cartons to their stall. From there, they’ll take over.
“He will take the books, and then show them to people,” says Elliot, pointing to Oliver. “If they choose the book they want, they’ll give me the money. And then, we’ll just put the money somewhere.”
What do both boys want to do with their earnings?
“I want to invest in Microsoft,” says Oliver, referring to the stock.
“I will save up the money for stuff, and then after that, if I got nothing to buy, I just invest,” says Elliot, who adds that he wants to invest in the same stock as his brother.
(“How do you even know Microsoft?” Shao Rong asks Oliver incredulously.
“I read in books,” replies Oliver nonchalantly.)
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Dad’s Hope: The Boys Do What They Love
Shao Rong hopes that his aspiring Microsoft investors’ stint at the bazaar will leave them with a deeper understanding of the value of things.
“I hope they realise that, ‘I spend $X amount to buy my toy, but now it’s worth just this amount. How much effort do I need to put in to get back the full amount of money?’” he shares.
While Shao Rong is open to his sons joining his salad business in the future, he’ll leave the decision to them. At the end of the day, he just wants them to do what they love.
“I hope that they’ll be happy, even if they want to pursue things that are not so well-paid,” he says.
“If you have the passion for it, you are content with the amount of money you earn and you live a happy life, I think that’s good enough.”
Don’t Miss The Singapore Kidpreneurs Bazaar
Catch Siena, Venezia, Oliver, Elliot and other kidpreneurs at the Singapore Kidpreneurs Bazaar, coming up on 4 and 5 October 2025, 12 pm to 7 pm, at HarbourFront Centre Level 1!
The programme lineup includes pitches and sharings by kidpreneurs and a talent competition. Even if your kids don’t have a bazaar stall, they can still take part in games and crafts sessions!
The bazaar is free to attend. To learn more, visit the Singapore Kidpreneurs Bazaar website.
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