Being a mother is a full-time job – and managing a business on top of that is something else. With Mother’s Day around the corner, there is really no better time than now to be inspired by famous mompreneurs from around the world.
#1 Your Circumstances Don’t Define You
Being a single mother didn’t stop J.K Rowling from pursuing her dreams. Instead, the author behind the Harry Potter series went on to become one of today’s most established writers. Inspired during a delayed train ride, Rowling spent five years developing the series despite challenging circumstances such as being the only parental figure to her young daughter while living on government benefits.
Even after completing her work, the first Harry Potter novel was rejected by 12 different publishers before it was accepted. Not only did Rowling rise above her circumstances, her success is also a display of passion and grit – a true inspiration for entrepreneurs.
#2 Take The Leap of Faith
On the entrepreneurial journey, taking the first step is arguably the most important (and daunting). Despite the lack of experience in the business and retail department, Australia’s Janine Allis went ahead to establish Boost Juice.
On a trip to the US, Jannine was inspired by the juice market and returned with the idea of making healthy living tasty and fun. With zero experience under her belt, the entrepreneur first operated from the kitchen table before opening the first Boost Juice outlet a year later. Boost Juice is now a globally recognised brand for healthy smoothies and juices.
Sometimes, all you need is a strong vision and a leap of faith. Becoming an entrepreneur will come with risks, but without the first step, you’ll never be able to turn your vision into reality.
#3 Identify Market Gaps
Former actress Jessica Alba founded The Honest Company, to provide safer alternatives to mass-market household products that are also ethically sourced and cost-effective. The celebrity mompreneur was inspired by her search for family-friendly products after the birth of her second daughter and realised a gap in the market. This led to the founding of The Honest Company, where the establishment offers a variety of products, ranging from makeup to baby care.
On 4 May 2021, The Honest Company listed on the NASDAQ on 4 May 2021 at a valuation of US$1.4 billion. Jessica Alba retains about 6.1% of the company.
So before taking the big step, consider these questions: is there a demand in the market? Is the market saturation? How is your produce or service going to stand out against the crowd?
#4 Success Takes Time
You may be surprised but, this applies to all entrepreneurs, including Chrissy Teign, founder of Cravings. The model had started as a culinary enthusiast before launching her first cookbook in 2016. This was later followed by a second cookbook before the mompreneur expanded into her line of kitchen cookware in 2018. It was only three years later was Cravings, a digital platform comprising all her work, founded.
Celebrity or not, it’s important to note that success comes with time (and grit, of course). While certain privileges like financial stability may shorten your road to success, it’s essentially your hard work that takes you to your destination.
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