5 Questions With… Rachel Chong, Co-Founder, KURA

5 Questions With… is an initiative to feature local entrepreneurs and give you a glimpse into their daily lives – how they live, work, and play. This week, we speak to Rachel Chong, co-founder of KURA, a local artisanal cafe that specialises in unique, handcrafted pastries and desserts.

Rachel and her business partner Koojee (pictured, right) are both chef pâtissières who started KURA in 2019. Located in Kim Yam Road, this French and Japanese inspired cafe aims to delight through their regularly updated menu of original creations.

5 Things That Are Always In Your Daily Routine

  • Early lunch before 11.30am to get the day going.
  • Making homemade drinks from our own shop. (My team and I love our ice lemon tea recipe. We can drink it everyday and not get sick of it)
  • Pastry tasting. Sweets, all sorts of sweets…
  • Working till late to about 11pm or close to midnight.
  • Checking out new creative ideas online.

4 Apps You Cannot Live Without

TimeTree: A very useful collaborative calendar and scheduling app.

YouTube: Useful for taking a break, as well as getting a dose of inspiration.

Instagram: Aside from keeping in touch with friends and family, we use Instagram to connect with KURA fans and share our latest creations.

Facebook: Similar with Instagram, we also use Facebook to accept delivery orders and post updates.

3 Chefs Who Had The Biggest Impact On You

Cedric Grolet: For his amazing ideas for creating pastries.

Angelo Musa: For his exquisite curation of taste in pastries.

Johan Martin: A master in the art and craft of vennoiseries.

2 Entrepreneurs You Look Up To

I admire Cynthia Chia from Spa Spirit Group, who has built a portfolio of homegrown food and beverage brands, including Tiong Bahru Bakery, Common Man Coffee Roasters, Noka, Open Farm Community and more.

I’m still on the lookout for other entrepreneurs to be inspired by!

1 Piece Of Advice For Budding Entrepreneurs

Be confident, persevere, and strive.
Then, let your forte run the show.

Rachel Chong

With Circuit Breaker restrictions, KURA remains open for business for pre-orders and delivery via Instagram DM or Facebook Messenger, and can be found on GrabFood and Deliveroo.

If you found this instalment interesting, you check out our previous interviews. While you’re at it, do consider subscribing to Business Pass, where we bring you weekly news roundups and other exclusive content for entrepreneurs.

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