On 31 May, In-N-Out held a one-day pop-up at Columbus Coffee Company in Upper Thomson. Initially supposed to run from 10 a.m. to 4 p.m., all 500 wristbands were given out by 10 a.m., entitling each person to purchase a burger or a burger as part of a set meal.
You may wonder. What’s the point of organising such one-day pop-up shops? While sales may be good for the day, even after accounting for the rental and staff costs, are such pop-up shops even worth the trouble?
Brands create pop-up shops for several compelling reasons. These temporary retail spaces allow brands to test new products and markets with minimal investment, gathering valuable consumer feedback and data. In the case of In-N-Out, the one-day shop may allow them to gauge consumer interest and the types of burgers customers are likely to opt for.
Pop-up shops can also serve as a tool to increase brand awareness, creating buzz through unique and engaging experiences that capture public interest. For example, an online-only retail brand may find having pop-up shops periodically useful not only to generate more sales but also as a marketing channel to acquire new customers who can subsequently head to the online store to continue buying more products even after the pop-up shop is no longer operating.
The flexibility of pop-up shops also allows brands to experiment with various locations and retail formats without the long-term commitments and costs associated with permanent stores.
While pop-up shops cost money, they tend to be cheaper than being locked down to a long-term lease at only a single location. Costs naturally vary depending on location.
Shophouses: Small spaces cost $57 to $93 per day, larger spaces $600 to $1,200 per day.
Pushcarts: These are affordable options, costing $40 to $100 per day and renting for a minimum of 30-60 days.
Untenanted Shop Lots: Flexible leases for spaces ranging from 200 to 3,000 sqft, with prices often negotiable.
Roadshow Spaces: Large areas in malls with variable pricing.
Of course, you also have to pay for setup, including signage, fixtures, and displays to attract customers. Permits and licenses may also be required.
In our article earlier this week, we discussed the cost of setting up a pop-up shop in Singapore.
Is An Office Pantry Important?
An office pantry can be very important, particularly if your office is at a location where amenities are not readily available. Such locations could include industrial buildings or buildings in areas that are not easily accessible.
A well-stocked pantry encourages employees to stay on-site for their snacks and meals instead of taking time off work to head out for coffee breaks. This can also promote informal interactions that can enhance teamwork and collaboration. Additionally, it shows that the company values its employees’ well-being, which can improve job satisfaction and retention.
To set up a pantry, you must set aside space in your office and get the necessary appliances. These would include coffee machines, microwaves, and comfortable seating. Costs for appliances can range from $500 to $3,000 and for furniture from $1,000 to $5,000.
Regular supplies and cleaning services may also be required. Monthly costs for consumables can range from $200 to $1,000, and for maintenance, from $200 to $500.
You can read more about the cost of setting up an office pantry in this article.
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