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Starting from Ground Zero<\/strong><\/h3>\n\n\n\nDespite the lack of design background and familiarity with the industry, the two friends took a deep dive and created their first pair of shorts for men. \u201cThe process was a long one,\u201d shares Dingyao, designer and co-founder at Kydra. \u201cWe combed many textile fairs for the perfect material before starting on a prototype. Each prototype took about 3 months to complete, and it was only after 8 months that we achieve the final product.\u201d <\/p>\n\n\n\n
![\"\"](\"https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2021\/03\/Men\u2019s-shorts-Kydra\u2019s-first-product-launch.jpg\")
Men\u2019s shorts – Kydra\u2019s first product launch<\/em><\/figcaption><\/figure><\/div>\n\n\n\nIn 2015, the pair of shorts was launched on Indiegogo. While reception was lukewarm at first, the shorts eventually sold out, prompting the official founding of Kydra. \u201cFunctionality is Kydra\u2019s key unique selling point. Not only do the shorts come with deep pockets with zippers, it also has inner tights to provide maximum comfort. The shorts are also anti-slip, so our customers don\u2019t have to worry about their shorts slipping during workout sessions.\u201d<\/p>\n\n\n\n
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Kydra Nitro Tee<\/em><\/a>: The successful launch of its shorts was followed by its T-shirt collection<\/em><\/figcaption><\/figure><\/div>\n\n\n\nFor Women, By Men<\/strong><\/h3>\n\n\n\nAfter the positive response, Kydra began expanding its line. In 2017, Kydra kicked off its women\u2019s line with a sports bra collection. While designing apparel for women does present its challenges, Dingyao is thankful for the feedback from customers, family and friends. <\/p>\n\n\n\n
![\"\"](\"https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2021\/03\/The-Kyro-Pocket-Leggings-feature-quick-cool-technology-as-well-as-pockets-for-essentials..jpg\")
The<\/em> Kyro Pocket Leggings<\/em><\/a> feature quick-cool technology as well as pockets for essentials.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n\u201cWe\u2019re constantly asking how we can improve on activewear. Our approach has also been about functionality, so we work on the nitty gritties that are important but unnoticeable. For instance, our sports bras are designed with sewn-in paddings that remain in place, even after they\u2019re machine-washed. Similar to the men\u2019s shorts, women\u2019s leggings are anti-slip and<\/em> they come with pockets!\u201d Dingyao grins.<\/p>\n\n\n\nRead Also: <\/em><\/strong>Putting Passion On Paper: Founder of Papercranes Design, Aerilynn Tan, On the Challenges of Being a Solopreneur<\/em><\/strong><\/a><\/p>\n\n\n\nA Steep Learning Curve From Day 1<\/strong><\/h3>\n\n\n\nWhile the athleisure trend has become increasingly popular, Dingyao explains how it wasn\u2019t always the case. \u201cBack then, activewear wasn\u2019t as widely accepted. For instance, the concept of heading out in gym shorts or leggings was new. Despite their added value, people also didn\u2019t see the need to invest in quality activewear.\u201d<\/p>\n\n\n\n
\u201cBut that\u2019s exactly what Kydra is about – we design functional and versatile pieces that transition seamlessly between the gym and beyond. This way, our customers never have to choose between comfort, performance and style,\u201d Jimmy adds.<\/p>\n\n\n\n
![\"\"](\"https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2021\/03\/A-pair-of-comfortable-water-repellent-kicks-suitable-for-gym-and-everyday-wear-The-Kydra-Shoe-is-the-brand\u2019s-top-selling-product-1.jpg\")
A pair of comfortable water-repellent kicks suitable for gym and everyday wear, <\/em>The Kydra Shoe <\/em><\/a>is the brand\u2019s top-selling product<\/em><\/figcaption><\/figure><\/div>\n\n\n\nElaborating on the challenges of being first-time entrepreneurs, Jimmy continues \u201cEverything was new – the e-commerce landscape, the rising athleisure trend. We were operating on a two-man team with little to no guidance. We had given ourselves 2 years to build Kydra – it was filled with ups and downs, but I\u2019m glad we didn\u2019t throw in the towel.\u201d <\/p>\n\n\n\n
Read Also: <\/em>Clubhouse: The Hottest Social Media App for Business Owners and Why You Give It a Shot<\/em><\/a><\/p>\n\n\n\nEmpowering An Active Community<\/strong><\/h3>\n\n\n\nMore than just an online retail store for functional activewear, Kydra is also moving to empower and build an active community. This is achieved through product and content collaborations – starting with features published on International Women\u2019s Day<\/a>. <\/p>\n\n\n\n
In 2015, the pair of shorts was launched on Indiegogo. While reception was lukewarm at first, the shorts eventually sold out, prompting the official founding of Kydra. \u201cFunctionality is Kydra\u2019s key unique selling point. Not only do the shorts come with deep pockets with zippers, it also has inner tights to provide maximum comfort. The shorts are also anti-slip, so our customers don\u2019t have to worry about their shorts slipping during workout sessions.\u201d<\/p>\n\n\n\n
For Women, By Men<\/strong><\/h3>\n\n\n\nAfter the positive response, Kydra began expanding its line. In 2017, Kydra kicked off its women\u2019s line with a sports bra collection. While designing apparel for women does present its challenges, Dingyao is thankful for the feedback from customers, family and friends. <\/p>\n\n\n\n
The<\/em> Kyro Pocket Leggings<\/em><\/a> feature quick-cool technology as well as pockets for essentials.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n\u201cWe\u2019re constantly asking how we can improve on activewear. Our approach has also been about functionality, so we work on the nitty gritties that are important but unnoticeable. For instance, our sports bras are designed with sewn-in paddings that remain in place, even after they\u2019re machine-washed. Similar to the men\u2019s shorts, women\u2019s leggings are anti-slip and<\/em> they come with pockets!\u201d Dingyao grins.<\/p>\n\n\n\nRead Also: <\/em><\/strong>Putting Passion On Paper: Founder of Papercranes Design, Aerilynn Tan, On the Challenges of Being a Solopreneur<\/em><\/strong><\/a><\/p>\n\n\n\nA Steep Learning Curve From Day 1<\/strong><\/h3>\n\n\n\nWhile the athleisure trend has become increasingly popular, Dingyao explains how it wasn\u2019t always the case. \u201cBack then, activewear wasn\u2019t as widely accepted. For instance, the concept of heading out in gym shorts or leggings was new. Despite their added value, people also didn\u2019t see the need to invest in quality activewear.\u201d<\/p>\n\n\n\n
\u201cBut that\u2019s exactly what Kydra is about – we design functional and versatile pieces that transition seamlessly between the gym and beyond. This way, our customers never have to choose between comfort, performance and style,\u201d Jimmy adds.<\/p>\n\n\n\n
A pair of comfortable water-repellent kicks suitable for gym and everyday wear, <\/em>The Kydra Shoe <\/em><\/a>is the brand\u2019s top-selling product<\/em><\/figcaption><\/figure><\/div>\n\n\n\nElaborating on the challenges of being first-time entrepreneurs, Jimmy continues \u201cEverything was new – the e-commerce landscape, the rising athleisure trend. We were operating on a two-man team with little to no guidance. We had given ourselves 2 years to build Kydra – it was filled with ups and downs, but I\u2019m glad we didn\u2019t throw in the towel.\u201d <\/p>\n\n\n\n
Read Also: <\/em>Clubhouse: The Hottest Social Media App for Business Owners and Why You Give It a Shot<\/em><\/a><\/p>\n\n\n\nEmpowering An Active Community<\/strong><\/h3>\n\n\n\nMore than just an online retail store for functional activewear, Kydra is also moving to empower and build an active community. This is achieved through product and content collaborations – starting with features published on International Women\u2019s Day<\/a>. <\/p>\n\n\n\n
\u201cWe\u2019re constantly asking how we can improve on activewear. Our approach has also been about functionality, so we work on the nitty gritties that are important but unnoticeable. For instance, our sports bras are designed with sewn-in paddings that remain in place, even after they\u2019re machine-washed. Similar to the men\u2019s shorts, women\u2019s leggings are anti-slip and<\/em> they come with pockets!\u201d Dingyao grins.<\/p>\n\n\n\n Read Also: <\/em><\/strong>Putting Passion On Paper: Founder of Papercranes Design, Aerilynn Tan, On the Challenges of Being a Solopreneur<\/em><\/strong><\/a><\/p>\n\n\n\n While the athleisure trend has become increasingly popular, Dingyao explains how it wasn\u2019t always the case. \u201cBack then, activewear wasn\u2019t as widely accepted. For instance, the concept of heading out in gym shorts or leggings was new. Despite their added value, people also didn\u2019t see the need to invest in quality activewear.\u201d<\/p>\n\n\n\n \u201cBut that\u2019s exactly what Kydra is about – we design functional and versatile pieces that transition seamlessly between the gym and beyond. This way, our customers never have to choose between comfort, performance and style,\u201d Jimmy adds.<\/p>\n\n\n\n Elaborating on the challenges of being first-time entrepreneurs, Jimmy continues \u201cEverything was new – the e-commerce landscape, the rising athleisure trend. We were operating on a two-man team with little to no guidance. We had given ourselves 2 years to build Kydra – it was filled with ups and downs, but I\u2019m glad we didn\u2019t throw in the towel.\u201d <\/p>\n\n\n\n Read Also: <\/em>Clubhouse: The Hottest Social Media App for Business Owners and Why You Give It a Shot<\/em><\/a><\/p>\n\n\n\n More than just an online retail store for functional activewear, Kydra is also moving to empower and build an active community. This is achieved through product and content collaborations – starting with features published on International Women\u2019s Day<\/a>. <\/p>\n\n\n\nA Steep Learning Curve From Day 1<\/strong><\/h3>\n\n\n\n
Empowering An Active Community<\/strong><\/h3>\n\n\n\n
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