{"id":13524,"date":"2025-06-24T17:27:08","date_gmt":"2025-06-24T09:27:08","guid":{"rendered":"https:\/\/dollarsandsense.sg\/business\/?p=13524"},"modified":"2025-06-24T17:27:12","modified_gmt":"2025-06-24T09:27:12","slug":"founder-inisaya-re-inventing-batik","status":"publish","type":"post","link":"https:\/\/dollarsandsense.sg\/business\/founder-inisaya-re-inventing-batik\/","title":{"rendered":"How 29-Year-Old Founder Of Inisaya Is Re-Inventing Batik For Millennials \u2013 And Malaysians Can\u2019t Get Enough"},"content":{"rendered":"\n

At just 29 years old, Jeffery Goh is already making waves in Malaysia\u2019s fashion industry with his homegrown batik brand,\u00a0Inisaya<\/a><\/em>.<\/p>\n\n\n\n

His journey into the fashion world feels almost pre-destined. At the age of just 5, Jeffery was introduced to Malay clothing and design by his father, who used to run a Malay clothing wholesale business. His grandmother also used to sew clothes, while his mother crocheted.<\/p>\n\n\n\n

Jeffery took the first steps into the fashion world through formal education with Singapore\u2019s Raffles Design Institute. After graduating, he interned and worked with various designers in the industry. <\/p>\n\n\n\n

But it wasn\u2019t until his parents\u2019 retirement that the idea of launching his own fashion brand started to take shape.<\/p>\n\n\n\n

\u201cThey were selling their house, and there was this vacant shop lot under the condo. My mum encouraged me to just start something of my own,\u201d Jeffery recalls. \u201cAt first, I said no \u2013 I wasn\u2019t ready. But she told me, if I\u2019m going to make mistakes, it\u2019s better to do it while I\u2019m young.\u201d<\/p>\n\n\n\n

That ended up being the encouragement he needed to chase his dreams. In 2021, Jeffery launched\u00a0Inisaya<\/em>\u00a0\u2013 a fashion label that blends timeless Southeast Asian batik prints with modern versatile designs<\/a>.<\/p>\n\n\n\n

Read Also: From Home Kitchen To Viral Sensation: Clement Lin\u2019s Journey in Building Meet Mee To Be More Than Just Instant Noodles<\/a><\/em><\/strong><\/p>\n\n\n\n

Re-Inventing Batik For The New Generation<\/strong><\/h3>\n\n\n\n

Besides being enchanted by batik designs from a young age, and his lifelong love for Peranakan culture, each of his collection today is inspired by a personal endeavour.<\/p>\n\n\n\n

This is also why he named his fashion label Inisaya, <\/em>derived from the Malay phrase meaning \u201cThis is me\u201d. To Jeffery, wearing batik celebrates individuality, while still symbolising cultural authenticity.<\/p>\n\n\n\n

\u201cBefore I started Inisaya<\/em>, batik was still seen as something old-fashioned. When we mention batik, people immediately think of \u2018Dato-Datin\u2019 fashion,\u201d he says. \u201cI wanted to change that perspective and show people that batik can also look young, fresh, and expressive.\u201d<\/p>\n\n\n\n

His early designs targeted both women and men in their late 20s to late 30s, looking for something stylish yet rooted in tradition. Over time, his audience also grew beyond Malaysia.<\/p>\n\n\n\n

Through word-of-mouth, Inisaya<\/em> has gained international appeal, with its pieces shipped to fashion lovers around the world \u2013 from fashion hubs in Europe, such as Paris, as well as Switzerland and the UK, and to cosmopolitan cities in the US.<\/p>\n\n\n\n

Over the years, Inisaya has been recognised for its modern twist on a heritage design \u2013 winning several awards, including the Individual Category of DMC 270th Anniversary Singapore Craft Competition, the 2nd Runner-up of Best Collection in the 35th Raffles College Graduation Showcase, selected as one of the Top 60 finalists of the world for the Frankfurt Style Awards.<\/p>\n\n\n\n

Read Also: From Law Student To Award-Winning Entrepreneur: How HiBlendr\u2019s Andrew Poh Turned His Health Struggles Into A Wellness Product<\/a><\/em><\/strong><\/p>\n\n\n\n

Challenges Of A One-Man Brand<\/strong><\/h3>\n\n\n\n

Like many small business owners, Jeffery\u2019s entrepreneurial journey began with limited resources. He was a one-man team, handling everything from design and sewing to sales and marketing, and even customer service.<\/p>\n\n\n\n

\u201cI had to do everything myself. Every piece was cut, sewn, packed, and shipped by me,\u201d he shares. \u201cThere was one collection where I got 44 orders in two weeks. I barely slept!\u201d<\/p>\n\n\n\n

The demand was overwhelming, but Jeffery stayed committed to quality and personalisation. Each piece was made to order, often taking two to four weeks for delivery. <\/p>\n\n\n\n

\u201cFast fashion has set expectations for next-day delivery. But I\u2019ve always made it clear \u2013 Inisaya is a personal and authentic brand \u2013 and our pieces are handmade, which takes time.\u201d<\/p>\n\n\n\n

Over time, he expanded his team to include two full-time tailors, a part-time seamstress and a marketing assistant. He also began working with local factories to keep up with production demand. <\/p>\n\n\n\n

Despite Inisaya\u2019s growth, Jeffery remains hands-on, though he admits that burnout is a very real challenge. \u201cAs a founder, you want to do everything. But I\u2019ve learned that sustainability, for myself and the business, comes from knowing when to delegate.\u201d<\/p>\n\n\n\n

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A Bold New Chapter Awaits<\/strong><\/h3>\n\n\n\n

With the brand steadily growing, Jeffery is preparing for his most exciting chapter yet: launching Inisaya\u2019s<\/em> first exclusive, in-house batik prints. Until now, he sourced prints that, while beautiful, were often similar to what other brands offered.<\/p>\n\n\n\n

\u201cI realised that if I want Inisaya<\/em> to truly stand out, the designs need to be unmistakably ours,\u201d he explains. \u201cOur upcoming collections will feature original prints that I designed. That\u2019s something I\u2019m really proud of.\u201d<\/p>\n\n\n\n

Expected to debut in the coming months, the new prints will coincide with preparations for their 2026 Chinese New Year collection \u2013 which is usually a seasonal best-seller for Inisaya. <\/p>\n\n\n\n

Jeffery also plans to elevate the brand experience by hosting walk-in retail sessions at his studio, where loyal customers can feel the fabric and preview new designs before placing orders. \u201cIt\u2019s always been about making the experience more authentic and personal. I want customers to feel the story behind the pieces, not just wear them.\u201d<\/p>\n\n\n\n

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Batik With Heart And Grit<\/strong><\/h3>\n\n\n\n

At its core, Inisaya<\/em> is more than a fashion label\u2014it\u2019s a reflection of Jeffery\u2019s heart, heritage, and hope for a more inclusive representation of Malaysian culture. <\/p>\n\n\n\n

He\u2019s on a mission not just to modernise batik designs for the next generation, but to a global ambassador for modern Southeast Asian design.<\/p>\n\n\n\n

\u201cI want people to feel confident and proud when they wear Inisaya,\u201d he says. It\u2019s about self-expression, through our design roots. \u201cInisaya means This is me. This is who I am.\u201d<\/p>\n\n\n\n

Read Also: Why Estelle Ee Left A Career In Technology To Start-Up Affordable Fitness Apparel Brand HWOOFIT<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"The best time for entrepreneurs to make mistakes is when you’re young.\n","protected":false},"author":1,"featured_media":13528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[94],"tags":[2311,107,104,2310,2309,362,1836],"yoast_head":"\nHow 29-Year-Old Founder Of Inisaya Is Re-Inventing Batik For Millennials \u2013 And Malaysians Can\u2019t Get Enough | DollarsAndSense Business<\/title>\n<meta name=\"description\" content=\"Jeffery Goh was destined to work in the fashion industry - his father was a clothing wholesaler, his mother used to crochete, and his grandmother sewed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dollarsandsense.sg\/business\/founder-inisaya-re-inventing-batik\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How 29-Year-Old Founder Of Inisaya Is Re-Inventing Batik For Millennials \u2013 And Malaysians Can\u2019t Get Enough | DollarsAndSense Business\" \/>\n<meta property=\"og:description\" content=\"Jeffery Goh was destined to work in the fashion industry - 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