{"id":12699,"date":"2024-11-18T11:20:00","date_gmt":"2024-11-18T03:20:00","guid":{"rendered":"https:\/\/dollarsandsense.sg\/business\/?p=12699"},"modified":"2024-11-18T11:20:01","modified_gmt":"2024-11-18T03:20:01","slug":"from-collector-to-creator-how-jackson-aw-built-a-global-premium-collectible-empire-with-mighty-jaxx","status":"publish","type":"post","link":"https:\/\/dollarsandsense.sg\/business\/from-collector-to-creator-how-jackson-aw-built-a-global-premium-collectible-empire-with-mighty-jaxx\/","title":{"rendered":"From Collector To Creator: How Jackson Aw Built A Global Premium Collectible Empire With Mighty Jaxx"},"content":{"rendered":"\n<p>Jackson Aw\u2019s journey from an avid collector to the founder of a globally recognised premium collectible company, Mighty Jaxx, is a remarkable story of passion, perseverance, and innovation. <\/p>\n\n\n\n<p>Founded in 2012, Jackson&#8217;s company took the collectible toy market by storm, partnering with global brands and artists to produce limited-edition designer toys that blend pop culture with cutting-edge design.\u00a0<\/p>\n\n\n\n<p>In just over a decade, <a href=\"https:\/\/www.mightyjaxx.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mighty Jaxx<\/a> has grown from a humble startup into a widely successful designer toy company, shipping millions of collectibles to over 90 countries.\u00a0<\/p>\n\n\n\n<p><strong><em>Read Also:&nbsp;<a href=\"https:\/\/dollarsandsense.sg\/business\/female-founders-alchemy-foodtechs-verleen-goh\/\">Are Female Founders Discriminated Against In Singapore? For Alchemy Foodtech\u2019s Verleen Goh, The Answer Is A Resounding \u201cNo\u201d<\/a><\/em><\/strong><\/p>\n\n\n\n<h3 id=\"transitioning-from-hobbyist-to-entrepreneur\"><strong>Transitioning From Hobbyist To Entrepreneur<\/strong><\/h3>\n\n\n\n<p>Jackson Aw\u2019s love for collecting toys began in childhood, when he was captivated by the intricate designs and the creativity that went into making each piece. However, his journey from collector to creator was not without its challenges. Having studied interactive design, Jackson initially expected his career to lead him into a creative agency. Yet, after exploring the industry, he quickly realised it wasn\u2019t for him. \u201cI looked at the kind of work my seniors were doing in those places, and I thought it sounded kind of boring,\u201d he shared. \u201cAnd, how else could I go to work in shorts while, most importantly, feeling comfortable?\u201d he joked.<\/p>\n\n\n\n<p>While Jackson had a strong passion for art and toys, he lacked knowledge in manufacturing and logistics when he first ventured into the business. When he reached out to stores and distributors to strike production deals, many were skeptical of his abilities due to his young age and limited experience. To overcome these doubts, Jackson committed himself to learning the intricacies of production, distribution, and other essential aspects of running a business.<\/p>\n\n\n\n<p>One of the driving forces behind Mighty Jaxx\u2019s success has been its unique company culture, built around values of creativity, passion, and collaboration. Jackson describes the office as an extension of his home, where employees are encouraged to embrace the creative process. Music and spontaneous \u201cjam sessions\u201d create a relaxed atmosphere where ideas can flourish, and there\u2019s a casual dress code, allowing everyone to wear what they feel comfortable in\u2014Jackson, of course, often chooses shorts.<\/p>\n\n\n\n<p>Hiring the right people, those who share his vision and passion, has also been essential to building a positive work environment. As Mighty Jaxx expands globally, Jackson remains focused on preserving this culture in new offices worldwide, believing it to be one of the company\u2019s most valuable assets and priorities.<\/p>\n\n\n\n<p>A key moment in Mighty Jaxx\u2019s history was when Jackson collaborated with local artist Clogtwo, whose design, &#8220;Hell Lotus,&#8221; became the company\u2019s first release. Despite having to learn and understanding sculpting techniques and 3D printing from scratch at the time, he was determined to produce something unique, even if it meant countless rounds of trial and error\u200b.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"774\" height=\"672\" src=\"https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Hell-Lotus.jpg\" alt=\"\" class=\"wp-image-12703\" srcset=\"https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Hell-Lotus.jpg 774w, https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Hell-Lotus-300x260.jpg 300w, https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Hell-Lotus-768x667.jpg 768w, https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Hell-Lotus-380x330.jpg 380w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><figcaption><em>Source:\u00a0<\/em><a href=\"https:\/\/www.sideshow.com\/collectibles\/mighty-jaxx-originals-hell-lotus-reincarnation-mighty-jaxx-904246\"><em>Sideshow<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Unfortunately, sales was very poor &#8211; with customers buying only 20% of the first run. This just fueled Jackson even more, and he went around to individual retail outlets trying to sell the entire batch. After successfully doing so, he used the small amount of profit he made to develop his subsequent toy and figurine lines, ultimately building the Mighty Jaxx designer toy empire.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"Building MightyJaxx\u2026With Jackson Aw, Founder and CEO | Building Series Ep 3\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/8PjOluRvG3M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h3 id=\"licensing-batman-bugs-bunny-garfield-minions-and-more\"><strong>Licensing Batman, Bugs Bunny, Garfield, Minions And More<\/strong><\/h3>\n\n\n\n<p>While Mighty Jaxx initially focused on producing its own original designs, the company&#8217;s big break came when Jackson secured a licensing deal with Warner Bros. to create DC Comics-inspired collectibles. This deal opened doors for more partnerships with major brands like Nickelodeon, Hasbro, and Formula 1.&nbsp;<\/p>\n\n\n\n<p>Jackson attributes this success to a pivotal moment when he took a huge \u201cleap of faith\u201d. In 2015, he had the idea to licence Warner Brother\u2019s DC Comics, but did not manage to obtain it as his company was still really small and also did not have any historical support that they could pay for the license. <\/p>\n\n\n\n<p>However, Jackson remained persistent and managed to contact the global head of consumer products for Warner Brothers in the US, who agreed to speak to him about a potential opportunity.\u00a0<\/p>\n\n\n\n<p>Jackson got on the next flight from Singapore to California. Spending 15 hours in economy class &#8220;was not the best way to prepare&#8221; to pitch his ideas in a 15-minute meeting with the Warner Brothers representative.<\/p>\n\n\n\n<p>As fate would have it, Jackson scored the licencing deal, eventually leading to a coveted contract agreement for US$250,000. Despite having just about US$100,000 in his bank account at the time, Jackson signed the deal. <\/p>\n\n\n\n<p><strong><em>Read Also:<\/em><\/strong><a href=\"https:\/\/dollarsandsense.sg\/business\/one-army-career-and-covid-19-war-later-allwin-founder-chua-jing-zhi-is-making-his-mark-in-the-health-space\/\"><strong><em>One Army Career And COVID-19 \u201cWar\u201d Later, ALLWIN Founder Chua Jing Zhi Is Making His Mark In The Health Space<\/em><\/strong><\/a><\/p>\n\n\n\n<h3 id=\"the-art-of-combining-different-halves-into-a-whole-success\"><strong>The Art Of Combining Different Halves Into A Whole Success<\/strong><\/h3>\n\n\n\n<p>One of the distinctive elements of Mighty Jaxx&#8217;s success lies in its ability to bridge Eastern and Western pop culture. Jackson recognised that while many Western designer toy companies primarily worked with local intellectual properties (IPs), there was a growing demand in Asia for collectibles based on popular Western franchises.\u00a0<\/p>\n\n\n\n<p>At the same time, he noticed an opportunity to bring unique Asian cultural elements to Western audiences. This dual focus has enabled Mighty Jaxx to create a unique niche in the market, where it combines global IPs with local artistic influences\u200b.<\/p>\n\n\n\n<p>The company&#8217;s signature design, XXRAY, a collaboration with artist Jason Freeny, who Jackson had met in New York exemplifies this strategy. By reimagining iconic characters like Batman and SpongeBob SquarePants with Freeny\u2019s anatomical cutaway style, Jackson thought that it was a brilliant idea even till this day.<\/p>\n\n\n\n<p>This also helped Mighty Jaxx create collectibles that appealed to both Eastern and Western collectors\u200b from its unique style.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Might-Jaxx-XXRAY-1024x682.jpg\" alt=\"Might Jaxx XXRAY\" class=\"wp-image-12702\" srcset=\"https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Might-Jaxx-XXRAY-1024x682.jpg 1024w, https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Might-Jaxx-XXRAY-300x200.jpg 300w, https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Might-Jaxx-XXRAY-768x512.jpg 768w, https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Might-Jaxx-XXRAY-1536x1024.jpg 1536w, https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Might-Jaxx-XXRAY-380x253.jpg 380w, https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Might-Jaxx-XXRAY-800x533.jpg 800w, https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Might-Jaxx-XXRAY-1160x773.jpg 1160w, https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Might-Jaxx-XXRAY.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"innovating-for-a-global-collectible-empire\"><strong>Innovating For A Global Collectible Empire<\/strong><\/h3>\n\n\n\n<p>Jackson\u2019s journey has not been without hiccups. From navigating the complex world of toy manufacturing to building a credible brand in an industry dominated by larger players, Mighty Jaxx\u2019s growth was built on continuous learning and adaptation.\u00a0<\/p>\n\n\n\n<p>He recalls the initial difficulties of breaking into the China market, where culture and different IP consumptions made it challenging to understand what would work. However, his hands-on approach allowed him to improve processes and refine the company&#8217;s products\u200b.<\/p>\n\n\n\n<p>Additionally, Jackson emphasises that running a collectible business is as much about managing relationships with artists and licensors as it is about creating great products. Finding artists who align with Mighty Jaxx\u2019s vision and maintaining trust with brand partners have been crucial to the company\u2019s ongoing success\u200b.<\/p>\n\n\n\n<p>Today, Mighty Jaxx is a powerhouse in the collectibles industry, with a presence in over 90 countries. The company\u2019s success is bolstered by strategic investments from major players like Tencent and East Ventures, which have helped propel Mighty Jaxx\u2019s expansion into new markets\u200b. As the company continues to grow, Jackson has his sights set on new product categories, geographical expansion into Europe, and further development of the company\u2019s digital offerings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Mighty-Jaxx-designer-toys-1024x682.jpg\" alt=\"Mighty Jaxx designer toys\" class=\"wp-image-12700\" srcset=\"https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Mighty-Jaxx-designer-toys-1024x682.jpg 1024w, https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Mighty-Jaxx-designer-toys-300x200.jpg 300w, https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Mighty-Jaxx-designer-toys-768x512.jpg 768w, https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Mighty-Jaxx-designer-toys-1536x1024.jpg 1536w, https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Mighty-Jaxx-designer-toys-380x253.jpg 380w, https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Mighty-Jaxx-designer-toys-800x533.jpg 800w, https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Mighty-Jaxx-designer-toys-1160x773.jpg 1160w, https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2024\/11\/Mighty-Jaxx-designer-toys.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"from-playtime-to-prime-time\"><strong>From Playtime To Prime Time<\/strong><\/h3>\n\n\n\n<p>Jackson Aw\u2019s journey from toy collector to the CEO of a global collectible empire is a testament to the power of passion, persistence, and innovation. By staying true to his vision and constantly pushing the boundaries of what is possible in the world of collectibles, Jackson has built a brand that resonates with fans across the globe. <\/p>\n\n\n\n<p>As Mighty Jaxx continues to grow, Jackson remains rooted in the same love for toys and design that inspired him to start the company in the first place. <\/p>\n\n\n\n<p>As for his piece of advice for aspiring entrepreneurs? \u201cStop thinking and just do it, start even if you don&#8217;t know where you&#8217;re going and let the wrongs point you the right way.\u201d Jackson\u2019s story is living proof that with the right mix of creativity, bold decisions, and a bit of risk, you can turn your passion into a global success.<\/p>\n\n\n\n<p><strong><em>Read Also:&nbsp;<\/em><\/strong><a href=\"https:\/\/dollarsandsense.sg\/business\/from-mediacorp-celebrity-to-founder-ceo-of-sgx-listed-noontalk-media\/\"><strong><em>From MediaCorp Celebrity To Founder &amp; CEO Of SGX-Listed NoonTalk Media \u2013 A Leading Entertainment Company In Singapore<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Turning his passion into a global designer toys empire.\n","protected":false},"author":39,"featured_media":12701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[94],"tags":[107,2100,2099,1792],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Collector To Creator: How Jackson Aw Built A Global Premium Collectible Empire With Mighty Jaxx | DollarsAndSense Business<\/title>\n<meta name=\"description\" content=\"Serial entrepreneur Jackson Aw built Mighty Jaxx into a collectible empire spanning over 90 countries with his passion, persistence and by always learning on the job.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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