{"id":11403,"date":"2023-11-27T09:41:18","date_gmt":"2023-11-27T01:41:18","guid":{"rendered":"https:\/\/dollarsandsense.sg\/business\/?p=11403"},"modified":"2023-12-07T09:59:28","modified_gmt":"2023-12-07T01:59:28","slug":"joe-lu-co-founder-and-ceo-of-heymax-ai-helping-users-to-optimise-air-miles-rewards","status":"publish","type":"post","link":"https:\/\/dollarsandsense.sg\/business\/joe-lu-co-founder-and-ceo-of-heymax-ai-helping-users-to-optimise-air-miles-rewards\/","title":{"rendered":"5 Questions With Joe Lu, Co-Founder And CEO Of heymax.ai, Helping Users To Optimise Air Miles Rewards"},"content":{"rendered":"\n<p>As consumers, we always want to maximise our purchases and rewards. While this sounds simple enough, it\u2019s not always straightforward to achieve.&nbsp;<\/p>\n\n\n\n<p>Today, the credit card market is highly saturated and there are so many miles (and even cashbacks) credit cards to choose from. When it comes to payment methods, there are more ways that we can transact today, including e-wallets and digital accounts. Even if we carefully seek out the best bang for our buck, there is no guarantee that we are making the right choice.<\/p>\n\n\n\n<p>heymax is a consumer-facing Fintech startup that bridges the gap between consumers, payment platforms, and businesses by providing a one-stop payment platform. Shopping with heymax, the site will automatically recommend the best credit card to optimise for each transaction.&nbsp;<\/p>\n\n\n\n<p>What\u2019s more, users get to earn Max Miles on top of their own card rewards, allowing them to \u201cdouble dip\u201d on air miles!<\/p>\n\n\n\n<p>Like many other innovative startups, heymax aims to target consumers at its root, providing them a quick and efficient, yet rewarding shopping experience. Such a model may sound ambitious, but with the advent of new and improved technologies like AI and machine learning, e-commerce may be on the cusp of another disruption.<\/p>\n\n\n\n<p>At the 2023 Singapore Fintech Festival, DollarsAndSense spoke to Joe Lu, Co-Founder and CEO of heymax. Joe shared the challenges he faced in his entrepreneurial journey, some tips and tricks to streamline business processes, as well as gave advice for aspiring entrepreneurs in Singapore\u2019s consumer-facing fintech landscape.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"5 Questions With Joe Lu, Co-Founder And CEO Of heymax.ai, Helping Users To Optimise Miles Rewards\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/wjc3s7kAFM4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><strong>Watch it on YouTube:&nbsp;<\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=wjc3s7kAFM4\">https:\/\/www.youtube.com\/watch?v=wjc3s7kAFM4<\/a><\/p>\n\n\n\n<p><strong>Watch it on Facebook:&nbsp;<\/strong><a href=\"https:\/\/www.facebook.com\/DollarsAndSenseSG\/videos\/378388908090210\">https:\/\/www.facebook.com\/DollarsAndSenseSG\/videos\/378388908090210<\/a><\/p>\n\n\n\n<p><strong>Read more entrepreneur features on DollarsAndSense Business: <\/strong><a href=\"https:\/\/dollarsandsense.sg\/business\/category\/entrepreneurs\/\">https:\/\/dollarsandsense.sg\/business\/category\/entrepreneurs\/<\/a><\/p>\n\n\n\n<p><strong>Listen to our business podcast, The Building Series, on Spotify:<\/strong>&nbsp;<a href=\"https:\/\/spotify.link\/cyNe6m5h8Db\">https:\/\/spotify.link\/cyNe6m5h8Db<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Allowing shoppers to double dip on air miles.\n","protected":false},"author":1,"featured_media":11405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[729,94],"tags":[462,107,104,1838,1572],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Questions With Joe Lu, Co-Founder And CEO Of heymax.ai, Helping Users To Optimise Air Miles Rewards | DollarsAndSense Business<\/title>\n<meta name=\"description\" content=\"heymax.ai automatically recommends the best credit card to optimise for each transaction, even letting shopper double dip on air miles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dollarsandsense.sg\/business\/joe-lu-co-founder-and-ceo-of-heymax-ai-helping-users-to-optimise-air-miles-rewards\/\" \/>\n<meta property=\"og:locale\" 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