{"id":127,"date":"2022-05-25T00:33:10","date_gmt":"2022-05-24T16:33:10","guid":{"rendered":"https:\/\/dollarsandsense.sg\/business\/sustainability\/?p=127"},"modified":"2022-11-10T17:31:11","modified_gmt":"2022-11-10T09:31:11","slug":"a-mission-to-clean-how-daniel-thong-co-founder-of-nimbus-tackles-the-cleaning-industry-with-a-purpose","status":"publish","type":"post","link":"https:\/\/dollarsandsense.sg\/business\/sustainability\/a-mission-to-clean-how-daniel-thong-co-founder-of-nimbus-tackles-the-cleaning-industry-with-a-purpose\/","title":{"rendered":"A Mission To Clean: How Daniel Thong, Co-Founder Of Nimbus Tackles The Cleaning Industry With A Purpose"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Entrepreneurship exists in every industry and sector.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most entrepreneurs gravitate towards industries that attract young people, such as technology, media, e-commerce, and food and beverages. While few would think about traditional industries such as cleaning, there is every opportunity to tackle challenges in the space.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We speak to Daniel Thong, the young thirty-two years-old co-founder of&nbsp;<a href=\"https:\/\/www.nimbusforwork.com\/\">Nimbus<\/a>&nbsp; to find out what drives him to start and run a cleaning company.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"driven-by-a-mission-to-uplift-the-cleaning-industry\"><strong>Driven By A Mission To Uplift The Cleaning Industry<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cleaning can be seen as an unglamourous industry and one that is typically shunned by most young Singaporeans looking for work. However, Daniel has a different take on the cleaning industry and had recognised its essential nature even before the pandemic.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To him, starting a cleaning company is more than just seeking a profitable enterprise but making a difference in the perception of the industry.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201c<\/strong>There are many jobs out there that would make no difference to our quality of life and society if they were&nbsp;suddenly gone tomorrow, but just one day where frontline blue-collar workers do not perform their work (like the clearing of trash), the impact will be keenly felt.&nbsp;Yet, such essential jobs are often lowly paid, due to the rampant sourcing of cheap labour that takes place in the industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is why I started Nimbus, to change the perception of cleaning, and to make a difference by giving good livelihoods to workers in this industry through good service and more efficient ways of performing the work.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Read Also:&nbsp;<\/em><\/strong><a href=\"https:\/\/dollarsandsense.sg\/business\/how-poet-author-felix-cheong-singapores-literary-scene\/\"><strong><em>Merging Literary Art With Business: How Poet And Author Felix Cheong Thrived In Singapore\u2019s Literary Scene<\/em><\/strong><\/a><strong><em><\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"challenges-of-running-a-cleaning-company\"><strong>Challenges Of Running A Cleaning Company<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One thing that Daniel did not realise when he started Nimbus was how regulated the cleaning industry is. \u201cApart from licensing and compliance matters, the biggest challenge by far, is hiring&nbsp;<em>quality<\/em>&nbsp;workers.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unsurprisingly, hiring is a hurdle as most locals would shun employment in the cleaning industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, Daniel focused on setting up a business model and operation geared towards quality.&nbsp;To move beyond an ordinary cleaning company, Daniel has pushed his business to use technology&nbsp;and broader base offerings to provide a seamless integrated facilities solution approach. He also expanded the scope of work for Nimbus to provide&nbsp;a&nbsp;full-suite office facility management solution for every cleaning package.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2021\/09\/nimbus-commercial-706x1024.jpeg\" alt=\"Nimbus, commercial work\" class=\"wp-image-8025\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Even so, this was difficult during the pandemic. Nimbus\u2019s commercial operations were affected by the closures of offices and gyms. Many commercial clients cut their cleaning requirements, which consequently affects Nimbus\u2019s operations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs a company, we made a principled and difficult choice of continuing to pay our workers in full even though the commercial side wasn\u2019t doing so&nbsp;well. This was even before the Jobs Support Scheme JSS was announced.&nbsp;Of course, once JSS was announced, this helped to&nbsp;relieve the financial pressure on our business, so we\u2019re thankful for that.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While this crisis was extremely challenging for us, these episodes strengthened our unity as a company and camaraderie.&nbsp; It also led to one of our most innovative periods in the company which is the creation of our housekeeping brand,&nbsp;<a href=\"http:\/\/www.rooma.co\/\"><em>Rooma<\/em><\/a>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Read Also:&nbsp;<\/em><\/strong><a href=\"https:\/\/dollarsandsense.sg\/business\/rocking-on-amidst-the-pandemic-boulder-gym-founders-share-how-they-hang-on\/\"><strong><em>Rocking on Amidst the Pandemic: Boulder Gym Founders Share How They Hang On<\/em><\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"innovation-in-a-time-of-crisis\"><strong>Innovation In A Time Of Crisis<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Daniel and his team quickly adapted during the pandemic, realising the gap in household services due to the border restrictions and work-from-home arrangements.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dollarsandsense.sg\/business\/wp-content\/uploads\/2021\/09\/nimbus-rooma-1024x682.jpeg\" alt=\"Nimbus, Rooma housekeeping services\" class=\"wp-image-8026\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe expanded our services to housekeeping during the pandemic period as 1) a way to retain our workers by giving them alternative jobs and 2) fulfil what was clearly a growing demand in housekeeping as more and more people work from home and require help to manage their homes while they are working.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This was what led us to apply for the Household Services Scheme and to hire even more workers to fulfil the growing demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also created our own booking platform to create a seamless experience for the homeowner to instantly schedule a cleaning service and re-book the same housekeeping crew for their space.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"progressive-wage-model-for-cleaners\"><strong>Progressive Wage Model For Cleaners<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As a cleaning company that hires its workers full-time, Nimbus has to implement the wage increments according to the Progressive Wage Model (PWM) for cleaners.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the National Day Rally 2021, PM Lee also announced that all companies who hire foreign workers will be required to pay all their local employees the local qualifying salary (LQS). As the cleaning industry is known to hire significant numbers of foreign workers, Nimbus would be affected by the proposed changes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, Daniel is positive about the changes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe have been long-term proponents of progressive employment and higher wages for cleaners , because we believe it is not only good for the worker, but for the customer as well.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I have always stated that freelance work is too precarious and there is an absence of CPF and other benefits that are important safety nets for workers so it\u2019s good to see it now formalised under the Progressive Wage Model (PWM) which sets a fair benchmark for all firms in the industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, the PWM increases year-on-year quite significantly, so that is certainly a stretch goal to see if customers will accept increasingly higher prices. But I am optimistic.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daniel also believes that as consumers, we would have to chip in and pay a little more. While the better wages for lower wage workers are positive, the cost of higher wages will have to be shared by everyone. Quoting PM Lee\u2019s statement, \u201cWorkers have to reskill and become more productive. Employers have to absorb part of the additional wage costs. The Government will help them with transitional support but businesses will still have to pass on some of the costs to their customers.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Read Also:&nbsp;<\/em><\/strong><a href=\"https:\/\/dollarsandsense.sg\/business\/progressive-wage-model-singapore-employers-have-to-pay-workers\/\"><strong><em>Progressive Wage Model: How Much Will Singapore Employers Have To Pay Their Workers<\/em><\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fall-in-love-with-the-problem\"><strong>Fall In Love With The Problem<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the challenges of starting a company in the cleaning industry, Daniel remains optimistic for Nimbus and the work they do. For new entrepreneurs, he has the following advice:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFall in love with the problem, not the solution. You have to be passionate about your mission and purpose when doing business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because there will be too many things you will never foresee even if you have listed down all your risks and rewards, pros and cons. At the end of the day, in your toughest and darkest hour, it is your mission that will sustain you. Focus on the work.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entrepreneurship exists in every industry and sector.&nbsp; Most entrepreneurs gravitate towards industries that attract young people, such as technology, media, e-commerce, and food and beverages. While few would think about traditional industries such as cleaning, there is every opportunity to tackle challenges in the space.&nbsp; We speak to Daniel Thong, the young thirty-two years-old co-founder [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":68,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Mission To Clean: How Daniel Thong, Co-Founder Of Nimbus Tackles The Cleaning Industry With A Purpose - Dollars and Sense - Sustainability<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dollarsandsense.sg\/business\/sustainability\/a-mission-to-clean-how-daniel-thong-co-founder-of-nimbus-tackles-the-cleaning-industry-with-a-purpose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Mission To Clean: How Daniel Thong, Co-Founder Of Nimbus Tackles The Cleaning Industry With A Purpose - Dollars and Sense - Sustainability\" \/>\n<meta property=\"og:description\" content=\"Entrepreneurship exists in every industry and sector.&nbsp; Most entrepreneurs gravitate towards industries that attract young people, such as technology, media, e-commerce, and food and beverages. 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