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3 Economic Strategies Airlines Use To Get Customers To Pay More (And To Even Make Them Feel Good About It)

Something to think about the next time you purchase an air ticket.

 

Are you aware of possible airline “marketing traps?” There’re chances of you paying a higher ticket price than the passenger sitting next to you on the same flight.

The reason why airline can’t simply have a fixed fare for each route and category they fly on is because of price discrimination. Price discrimination is a simple economic strategy where firms increase their profits by charging different prices for each customer.

Watch this video to see how airlines do this before you plan for your next holiday trip.

Read Also: How To Fly First Or Business Class At A Fraction Of The Cost

Read More: 3 Economic Strategies Airlines Use To Get Customers To Pay More (And To Even Make Them Feel Good About It)

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